Brandon Bateman hosts Aaron Nelson, Bateman Collective’s director of paid advertising, to discuss what’s changed in PPC for real estate investors and where it’s headed. Nelson says the biggest execution gap is data: individual accounts often have too few contracts to optimize across thousands of search terms, ads, landing pages, and audiences, while Bateman leverages years of aggregated account data. 

He describes analyzing headline/description combinations and building a “Frankenstein ad” from top-performing components, which has improved qualification rate by 15% and reduced cost per qualified lead. He also shares audience research that identifies poor-performing segments (e.g., business professionals, DIY/bargain hunters) and keyword expansion that produced a 20% lower cost per qualified lead and now represents about 10% of spend. 

Looking ahead, they emphasize full-funnel tracking back into Google within 90 days and ongoing landing-page split testing.

00:00 Welcome and Guest Intro
01:03 Aaron’s Background and Role
03:46 Why Data Wins in PPC
06:21 The Data Problem in Single Accounts
09:12 What Data Actually Means
09:43 Ad Copy Analysis That Moves Revenue
11:26 Pseudo Data-Driven vs Real Results
13:58 Frankenstein Ad Method
16:05 Why Aggregating RSA Data Is Hard
16:29 Scaling Lead Data Models
17:20 Audience Targeting Insights
19:03 What Audiences Mean
21:39 Keyword Expansion Wins
23:56 Future Proof Tracking

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