Collective Clicks: Digital Marketing for Real Estate Investors

How Jason Pritchard Scales to 9 Deals/Month With $55K Marketing Spend

Bateman Collective

In this episode, discover how veteran investor Jason Pritchard generates 9 deals monthly with a $55,000 marketing budget while maintaining $28,000 profit margins per deal. Learn direct mail strategies, team-building systems, and scaling methods that work in challenging real estate markets.


Jason shares his 12-year journey from corporate burnout to building two successful companies: Pinnacle Home Buyers and Pinnacle Land Company. Get insights on wholesale strategies, fix and flip operations, and land development deals in California's Central Valley market 
This conversation covers real estate marketing channels, including direct mail campaigns, PPC advertising, SEO optimization, and cold calling techniques. Jason breaks down his exact monthly spend allocation and explains why direct mail remains his highest ROI channel despite market shifts.


Jason reveals the mindset shifts required for scaling: emotional detachment from money, strategic hiring decisions, and balancing company growth with employee satisfaction. Perfect for wholesalers, fix and flippers, and investors ready to scale beyond solopreneur status.

 What You'll Learn
✅ Direct mail strategies generating 9 deals monthly in competitive markets
 ✅ Marketing budget allocation across channels ($55K breakdown) 
✅ How to maintain $28K profit margins per deal 
✅ Team building systems that reduced owner involvement by 50% 
✅ Transitioning from solopreneur to scalable business model 
✅ Win-win-win decision framework for company growth 
✅ When to invest in coaching vs. DIY learning 
✅ Managing emotional attachment to money as you scale 
✅ Creating systems where employees become stakeholders 
✅ Balancing wholesale, fix-flip, and land development businesses

Time Stamps
00:01 Introduction and Jason's Background
 06:07 Building Company Culture That Retains Top Talent
 12:23 Building Systems That Scale Beyond the Owner
 15:51 Marketing Budget Evolution and Strategy
 21:58 The Reality of Scaling Overhead Costs
 26:49 How Mature Businesses Outperform on Margins
 32:18 Emotional Detachment From Money as Growth Strategy
 39:01 Building Business Systems That Weather Storms
 41:08 The Founder as Constraint on Business Growth
 46:31 Why A-Players Won't Join Broken Companies
 49:21 Freedom vs Control vs Ambition Tradeoffs
 56:57 Freedom of Choice as Ultimate Business Goal

#RealEstateInvesting #WholesalingRealEstate #DirectMailMarketing #RealEstateMarketing #FixAndFlip #RealEstateLeads #InvestorMarketing #RealEstateWholesaling #LeadGeneration #RealEstateBusiness #PropertyInvesting #RealEstateEntrepreneur #WholesaleDeals #DirectMail #RealEstateTeam #ScalingRealEstate #RealEstateROI #InvestorPodcast #RealEstateStrategy #MarketingForInvestors


Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.