In this episode of the Pay Per Lead Podcast, discover how Matt Young from Sale Direct Iowa maintains a 10X return on PPC marketing for 13 months straight using aggressive appointment setting and car sales tactics adapted for real estate wholesaling.

Matt Young reveals the exact follow-up cadence that gets 70% lead contact rates and closes 1 in 3-5 appointments. Learn why over-qualifying leads kills your conversion rates and how liberal appointment setting criteria actually increases deals closed. 📈

If you're struggling with low PPC returns, wasting money on leads that don't convert, or your acquisitions team can't set enough appointments, this episode breaks down the proven systems that separate 3X performers from 10X performers in real estate investing.

📖 What You'll Learn
✅ The 5-call first-day strategy that contacts 70% of PPC leads 
✅ Why setting appointments with EVERY motivated seller (even no-equity deals) increases ROI 
✅ The 15-25 minute lead qualification script that sets appointments consistently ✅ How to present a comparative market analysis packet that closes deals on-site 
✅ Why acquisitions managers should handle first contact on hot PPC leads 
✅ The follow-up cadence: twice daily calls, emails, and texts for 5 days straight ✅ How to overcome "I need to think about it" using car sales closing tactics 
✅ Why 3-5 appointments per contract is the sweet spot for high performers

🕐 Time Stamps
0:00 - Introduction and Connection Issues 
1:16 - How to Close More PPC Leads 
2:26 - Why Matt Young Achieves 10X ROAS Consistently 
3:00 - Car Sales Experience Applied to Real Estate 
5:06 - The Basics Always Win in Sales 5:58 - Understanding Your Funnel and Fixing Constraints 
6:02 - Who Makes the First Call on PPC Leads 
7:29 - Liberal Appointment Setting Criteria Explained 
9:07 - Closing 1 in 3-5 Appointments: The Sweet Spot 
10:09 - Over-Qualifying vs Under-Qualifying Leads 
11:14 - Car Business Tactics for Real Estate 
12:10 - The 15-25 Minute Lead Qualification Call 
13:17 - The Lead Management Script Breakdown 
15:30 - Presenting Options at the Appointment 
16:07 - Using CompanyCam for Live Offer Adjustments 
17:05 - The CMA Packet That Changed Everything 
18:01 - Handling Seller Price Expectations 
20:05 - Stopping Sellers from Calling More Investors 
21:25 - Final Thoughts and Contact Information

Website: saledirectiowa.com

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