In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.

Timestamps 

00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist  
05:10 The Unique Power of TV Ads for High-Quality Leads  
12:35 Breaking Down the True Costs and ROI of TV Advertising  
18:40 Building Lasting Brand Authority Through TV  
24:55 Why TV is an Overlooked Asset for Investors  
30:25 First-Party Marketing: How TV Reinforces Brand Ownership  
38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle  
46:20 Real Estate Marketing Myths Debunked  
53:00 Final Takeaways and How to Connect with Luke

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