Collective Clicks: Digital Marketing for Real Estate Investors
Collective Clicks: Digital Marketing for Real Estate Investors
Latest Episodes
The 7:1 Praise Ratio: How to Train and Retain High-Output Sales Reps
Most real estate founders manage sales reps through fear and criticism, destroying morale and driving away A-players. Brett McCollum details how leading with relationships and a 7:1 positive-to-negative feedback ratio builds reps who will run t...
High-Intent PPL vs. PPC: Sourcing Premium Seller Leads with Jeremy Brandt
Treating pay-per-lead like a cheap volume game is the fastest way to burn out your acquisitions team and waste marketing capital. Jeremy Brandt explains the structural difference between low-cost lead churn and high-intent, premium lead generat...
Unlocking the Power of Data: Innovations in PPC with Aaron Nelson
Brandon Bateman hosts Aaron Nelson, Bateman Collective’s director of paid advertising, to discuss what’s changed in PPC for real estate investors and where it’s headed. Nelson says the biggest execution gap is data: individual accounts often ha...
The 13.9X ROAS Blueprint: Monetizing Facebook Ads for Real Estate Investors
Most real estate investors treat Facebook ads like a waste of money because they can't convert lower-intent leads. Aaron Moore turned social media ads into a primary driver generating over $500,000 in revenue in just six months at a 13.9X ROAS....
Reverse-Engineering Ad Spend: How to Predictably Budget for Google Ads
Guessing your Google Ads budget based on random agency advice is a recipe for burning capital. Brandon Bateman walks through the predictive mathematical formulas used to size PPC budgets based on local market dynamics and wholesale spreads....