Collective Clicks: Digital Marketing for Real Estate Investors
Collective Clicks: Digital Marketing for Real Estate Investors
Latest Episodes
Reverse-Engineering Ad Spend: How to Predictably Budget for Google Ads
Guessing your Google Ads budget based on random agency advice is a recipe for burning capital. Brandon Bateman walks through the predictive mathematical formulas used to size PPC budgets based on local market dynamics and wholesale spreads....
From Visionary Chaos to Operational Scale: Pairing Founders with Integrators with Mark de Latour
Trying to scale a business solely on entrepreneurial drive is a guaranteed recipe for internal burnout. Mark de Latour explains why visionary founders are often the biggest bottleneck in their own companies—and how pairing with an operational I...
Fixing the Leaky Bucket: Turning 1.2X PPC into 5X Omnichannel Scale
Relying on a single marketing channel leaves your business completely vulnerable to platform shifts. Mark de Latour shares how dominating direct mail, TV, social, and Google search creates an inescapable local brand that commands 5X ROAS.
Building an In-House Recruiting Engine: From C-Players to World-Class Teams
Relying on third-party staffing agencies and gut-feel interviews is the fastest way to bloat your payroll with C-players. Leslie Hunt shares how building an internal recruiting pipeline cut six-figure placement fees while elevating talent acros...
High-Spread PPC: Generating $3,000 Revenue Per Lead with Zachary Van Heyningen
Chasing nationwide volume is the fastest way to crush your deal margins and burn out your operational capacity. Zach doubled his average spread from $15,000 to $31,000 by cutting 75% of his target markets and focusing purely on high-margin loca...